Lance discusses how more schools' athletic communications departments are using technology and social networking sites -- such as facebook.com -- to promote its teams and student-athletes. As he put it, "It's all about staying connected."
On his March 19, 2009 post, Lance also promises to open a Twitter account. Keeping up with the Jones' is one thing, but I don't think we'll see Mike Van Sickle "tweeting" from the golf course anytime soon.
Read Lance's blog at: http://www.golfweek.com/college/columns/story/Blog_University